Harvest Chic in Via Montenapoleone with Tommaso and Roberto Cavalli

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Wine and luxury combined once more took center stage in Milan with the seventh edition of Vendemmia in Via Montenapoleone. The formula is based on pairing a luxury fashion brand and a wine grower, where a given boutique showcases a given grower’s wine tasting. Luxury, elegance, glamour, excellence, cool lifestyle, chic shopping, comfort and oenology…You name it. It is all about Italian lifestyle and creative design. This sophisticated event is modelled on the “Vendanges Montaigne” which has since 1990 been organised every two years on the Avenue Montaigne, the chiquest boulevard of Paris.

As Salvatore Ferragamo presented in the Via Montenapoleone boutique, the own wines produced at Il Borro in Tuscany, Roberto Cavalli has naturally chosen to show the Tenuta degli Dei wines produced in Chianti Classico by his son Tommaso Cavalli. But even if family business seems to be crucial there it is not systematically a story of nation. The Hermès flagship store in Milano has shown the Tasca d’Almerita wines produced in Sicily while the famous Cova pasticceria poured the Moet & Chandon Champagne.

Art and cultural heritage is the real point. Roberto Cavalli was born in Florence where is grandfather, Giuseppe Rossi, was an artist and a member of the Macchiaioli movement, whose work is exhibited in the Uffizi gallery. As a designer, he invented and patented a printing procedure on leather, and started creating patchworks of different materials and colours. Nature and animals are an important source of inspiration and they are constantly represented in his creation. Tommaso has been grown in this environment and it is not surprising that he preferred to manage the Tenuta degli Dei estate. One more time successfull entrepreneurship is not a matter of choice between business management and nothing. This story is showing us how it is important to build a project in between a creative inspiration and a winning business.

The Roberto Cavalli group has released a net profit at 32.7 million euros (37.2 million dollars) at the end of December 31, 2015. It returned to profitability after reporting a loss of 9.7 million euros (11 million dollars) in 2014 owing to sale of the building Rue Saint-Honoré in Paris that had the company’s flagship store. Tenuta Degli Dei is not directly involved in the fashion group activities. The estate has belonged to the Cavalli family for more than 30 years. Roberto Cavalli bought the estate in the 1970s, but the person who has lived it day-byday since 1989 is his son Tommaso, who since then has transformed it into a first rate working farm, centered around his two great passions: breeding competitive trotter horses, and, since 2000, winemaking.

Cavalli Tenuta degli Dei’s label features two lateral bands that, as fashion dictates, change from year to year, drawing from the patterns of the Maison Cavalli. For the vintages from 2004 to 2007 historic textures of the Maison Cavalli were used, while since 2008 the labels have featured new sketches and studies produced by the great stylist. A collection renewed each year. The famous Leopard print (launched in the 1996 Spring/Summer Collection) was selected for the 2004 debut vintage; Zebra (1999 Spring/Summer Collection) was the theme for the 2005 vintage; Butterfly (2006 Spring/Summer Collection) was chosen in 2006; and Roses (2000 Spring/Summer Collection) in 2007. The logo of the winery is instead a piece of family history: The detail present on all the estate’s bottles is from a painting by Giuseppe Rossi.

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