The Wine Industry Financial Symposium- that takes place these last days in Napa – is the premier event in regard to the financial, investment, economic and business issues of the entire wine industry. With the theme of “Game Changers for the Next Twenty-Five Years,” it has been featured different wine industry insights, presented by a dynamic line-up of wine business leaders.
Important findings from two surveys of wine executives and industry professionals were reported by Robert Smiley, professor and dean emeritus of the UC Davis Graduate School of Management on Tuesday, Sept. 27.
Consolidation in the distribution sector, expansion of direct-to-consumer marketing, climate change and the availability of water, grapes and labor will continue to be major issues for the industry, the survey respondents predicted. The good news is that millennials, whose baby boomer parents were the first generation of U.S. premium wine drinkers, are consuming more and higher-value wines, driven by a thirst for quality, new experiences and information-sharing.
The results from the UC Davis surveys are available at: http://bit.ly/winefuture2016